Cello World shares settled nearly 15 percent higher on Wednesday after a report said private equity firm Bain Capital is in talks to acquire a controlling stake in the company from its promoters.

The stock settled 14.83 percent higher at Rs 396 per share on the NSE. During the session, it climbed 18.54 percent to an intraday high of Rs 408.80.

The buying interest followed a Mint report that said Bain Capital is leading discussions to acquire a controlling stake in Cello World from the promoter group, which currently holds a 75 percent stake in the listed consumer products company.

According to the report, Kotak's investment banking arm is advising the promoters on the proposed transaction. The deal is estimated to be valued at more than Rs 3,000 crore.

Cello World is a consumer products company with a presence across consumerware, writing instruments and stationery, and moulded furniture. The company has a distribution network of more than 5,000 distributors and is expanding its presence through e-commerce and quick commerce channels.